TheRightTalent is seeking for a Area Sales Manager for a leading FMCG company based in Sri Lanka.

Our client, a reputed and leading FMCG company in Sri Lanka, is looking for a highly motivated, results-oriented and dynamic professional to join its team as an Area Sales Manager.

The ideal candidate will be responsible for driving sales growth, expanding market presence, strengthening distributor relationships and leading the sales team to achieve business objectives within the assigned territory.

KEY RESPONSIBILITIES

Develop and implement effective area sales strategies to achieve revenue and volume targets.
Drive sales growth, market penetration and brand visibility across the assigned territory.
Manage and strengthen relationships with distributors, dealers, retailers and key customers.
Lead, motivate and monitor the performance of the sales team to achieve set targets.
Identify new business opportunities and expand the customer base.
Monitor market trends, competitor activities and customer preferences.
Ensure effective execution of trade promotions, marketing campaigns and merchandising activities.
Monitor distributor performance, stock availability and product distribution.
Analyse sales reports, market data and KPIs to identify opportunities for improvement.
Prepare regular sales forecasts, performance reports and business updates.
Ensure effective implementation of company sales policies and procedures.

CANDIDATE PROFILE

Bachelor's degree in Sales, Marketing, Business Management or a related field will be an added advantage.
Minimum 4–6 years of experience in sales, preferably within the FMCG/ Pharmaceutical industry.
Proven experience in managing an assigned sales territory or geographical area.
Prior experience in leading and managing a sales team.
Strong knowledge of distributor management, general trade and modern trade operations.
Demonstrated ability to achieve sales targets and drive business growth.
Excellent negotiation, communication and interpersonal skills.
Strong analytical, planning and problem-solving capabilities.
Ability to travel extensively within the assigned territory.
A valid driving licence is essential.