TheRightTalent is seeking a Marketing Manager for a leading FMCG/Personal Care Products company based in Colombo, Sri Lanka.

Our client, a leading company in the FMCG / Personal Care Products industry in Sri Lanka, is seeking an experienced, dynamic and results-oriented Marketing Manager to lead its marketing function and strengthen its brand presence in the market.

This is an exciting opportunity for a commercially minded marketing professional to take ownership of brand strategy, marketing initiatives and business growth.

KEY RESPONSIBILITIES:

Develop and implement comprehensive marketing strategies aligned with the company's overall business objectives.
Lead brand management initiatives to strengthen brand positioning, awareness and market share.
Plan and execute integrated marketing campaigns across digital, traditional and trade marketing channels.
Drive new product launches, product positioning and market development initiatives.
Conduct market research, consumer insights and competitor analysis to identify emerging trends and business opportunities.
Develop and manage annual marketing plans, budgets and promotional activities.
Collaborate closely with sales, product development and other cross-functional teams to drive business performance.
Oversee digital marketing activities, social media campaigns and online brand engagement.
Monitor campaign effectiveness, marketing KPIs and return on marketing investment.
Manage relationships with advertising agencies, media partners, creative agencies and other external stakeholders.
Identify opportunities to expand market presence, increase customer engagement and drive revenue growth.
Lead, mentor and develop the marketing team to achieve departmental objectives.

CANDIDATE PROFILE:

Bachelor's degree in Marketing, Business Management or a related field.
Professional marketing qualifications such as CIM, SLIM or an equivalent qualification will be an added advantage.
Minimum 5–8 years of experience in marketing, preferably within the FMCG or Personal Care industry.
Proven experience in brand management, product marketing and integrated marketing campaigns.
Strong understanding of consumer behaviour, market dynamics and brand development.
Experience in managing marketing budgets and evaluating campaign performance.
Exposure to digital marketing, social media and modern marketing platforms.
Excellent strategic thinking, analytical and commercial capabilities.
Strong leadership, communication, negotiation and stakeholder management skills.
Ability to drive innovation, manage multiple projects and deliver results within deadlines.