TheRightTalent is seeking for a Regional Sales Manager for a leading FMCG/personal care products company based in Sri Lanka.

Our client, a leading FMCG / Personal Care Products company in Sri Lanka, is looking for a dynamic, commercially driven and results-oriented Regional Sales Manager to lead its regional sales operations and drive business growth.

This is an excellent opportunity for an experienced sales leader to take ownership of regional performance, strengthen distribution networks and expand the company's market presence.

KEY RESPONSIBILITIES

Develop and execute regional sales strategies to achieve revenue, volume and market share targets.
Lead, manage and motivate the regional sales team to deliver business objectives.
Drive sales growth and market penetration across the assigned region.
Manage and strengthen relationships with distributors, dealers, wholesalers, retailers and key accounts.
Identify new business opportunities and expand the company's distribution network.
Ensure effective execution of sales plans, trade promotions and marketing initiatives.
Monitor regional sales performance, market trends and competitor activities.
Ensure product availability, visibility and effective merchandising across sales channels.
Manage distributor performance, stock levels and sales forecasts.
Analyse sales reports, KPIs and market intelligence to identify growth opportunities.
Work closely with marketing and other departments to ensure effective implementation of business strategies.
Prepare regular regional sales performance reports and provide strategic recommendations to management.
Ensure compliance with company sales policies, procedures and commercial guidelines.

CANDIDATE PROFILE

Bachelor's degree in Sales, Marketing, Business Management or a related field will be an added advantage.
Professional qualifications in marketing or sales (CIM / SLIM or equivalent) will be beneficial.
Minimum 6–8 years of experience in sales, preferably within the FMCG or Personal Care industry.
Proven experience in regional sales management or handling multiple sales territories.
Strong background in distributor management, general trade and modern trade operations.
Demonstrated experience in leading, coaching and developing sales teams.
A proven track record of achieving sales targets and driving business growth.
Strong understanding of the Sri Lankan FMCG market and distribution channels.
Excellent negotiation, communication and relationship management skills.
Strong analytical, strategic planning and decision-making capabilities.
Willingness to travel extensively within the assigned region.
A valid driving licence is essential.