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Role: Social Media Manager

Priority Location: South Africa, Latin America & Philippines

Working Hours: 8am - 5pm (Mon - Fri) PST

Salary Range: $1,500 - $2,000 USD ($) per month (The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)

Type of contract: Independent Contractor

Type of job: Remote

About the Role:

A consumer beauty brand with a deep library of ready-to-publish video content is hiring a strategy-led Social Media Manager to own its Instagram and TikTok channels and grow its community.

This is a strategy and channel-ownership role, not a content-creation role. The brand already produces its video content in-house, so you will package, schedule, publish, engage and grow it. You will speak to a Gen Z and young millennial audience in an authentic voice, use analytics to decide what to do more of, and run the channels day to day with little oversight. By month six, you will have fully captured the brand voice and be engaging the community in a way that feels genuine.

Key Responsibilities:

Own channel strategy and growth on Instagram and TikTok, reviewing what is and is not working and applying those lessons to future posts
Run trend analysis and pair trending audio with videos that are already edited
Write verbal hooks, on-screen hooks and captions
Build and manage the posting schedule in Notion
Lead community management and engage the audience authentically
Create light graphic assets, mainly carousels, in Canva
Support shop-focused content on TikTok and aesthetic, educational and inspirational content on Instagram
Report regularly on engagement, follower growth and viewership
Over time, extend the same workflow to Facebook and Pinterest and support the creator program, including creator gifting

Required Qualifications & Skills:

Minimum 3 to 5 years of hands-on social media management experience
Portfolio of work for aesthetics-driven consumer brands (beauty, fashion, or a similar adjacent category), not purely promotional local-business accounts
Hands-on experience managing and growing Instagram and TikTok channels
Native feel for Gen Z and young millennial voice in captions, hooks and community replies
Strategic mindset with the ability to analyze channel metrics and report on engagement, follower growth and viewership
Able to run channels independently with little oversight, taking initiative without waiting to be told
Ability to work Pacific Time business hours (8 to 5 or 9 to 5 PT)

Preferred Skills & Experience:

Prior experience managing social media for a beauty brand
Graphic design experience, especially creating carousels in Canva
Experience using ChatGPT or Claude in a content workflow
Experience with Facebook, Pinterest or YouTube
Familiarity with Notion for scheduling

Who thrives in this role:

Curious about trends and quick to spot what is about to take off
Comfortable owning a channel end to end and making calls without waiting to be told
Writes with a natural, warm voice that sounds like the audience
Treats data as a guide, not a report card
Patient and consistent with community engagement, even on slower days

Social Media Manager - 67886665881