Position : Paid Ad Specialist

Work Hours (Client) : Monday to Friday, 9am - 6pm Central time, full-time

Pay Range : $2,000 to $3,900/ month (varies based on skill set and experience level)

Location of Search : Latin America

Work Location : Remote

Company Overview:

A fast-growing, nationally recognized home and commercial painting company.

The company depends on strong marketing support to drive lead generation, maintain brand visibility, and support local and national growth efforts.

The marketing team already has one paid advertising resource in place and is looking to expand with a skilled Paid Ad Specialist who can contribute to campaign execution, optimization, and performance improvement.

Role Overview:

The Paid Ad Specialist will be responsible for managing and optimizing paid advertising campaigns with a focus on Google Ads and Meta Ads. This person will help support the company’s lead generation goals, improve campaign efficiency, and ensure paid media efforts are aligned with business objectives. The ideal candidate will be experienced in paid media strategy, campaign management, and performance analysis. They should be comfortable working with marketing leadership, making data-informed decisions, and continuously improving campaign outcomes.

Duties and Responsibilities:

Plan, launch, and manage paid advertising campaigns across digital platforms
Develop and optimize campaigns in Google Ads and Meta Ads
Monitor budgets, targeting, bidding strategies, and ad performance
Analyze campaign data and make strategic adjustments to improve results
Research audience targeting, keyword opportunities, and competitive trends
Collaborate with the marketing team to align campaigns with business goals
Identify underperforming campaigns and recommend performance improvements
Track and report on campaign metrics including leads, conversions, and ROI
Test ad creative, messaging, targeting, and campaign structures
Stay up to date with paid media trends, platform changes, and best practices
Support lead generation initiatives through performance-focused advertising
Contribute to continuous improvement in campaign efficiency and quality

Minimum Qualifications:

Language requirement: Strong English communication skills required. Must be able to understand direction, provide updates, and collaborate professionally in English.

Experience: 2–5 years of relevant experience in paid media, digital marketing, or campaign optimization.

Strong experience managing campaigns in Google Ads and Meta Ads
Ability to analyze performance metrics and make data-driven decisions
Strong understanding of conversion tracking, budget management, and campaign optimization
Excellent communication and reporting skills
Highly organized and detail-oriented
Able to manage multiple campaigns and priorities at once
Comfortable working with a remote marketing team

Paid Ads Specialist - 67884746158