Marketing Automation and Personalization Specialist / Growth Hacker:

Help building an engagement engine using current email and communication engagement programs,
APIs, analytics, and the personalization requirements to execute.
A full-stack marketer from helping design and implement a Go-to-Market strategy. DB cleaning, setting up programs, and executing continuous follow on personalization and data sets.
Our ideal candidate will be an expert at cleaning and implementing various databases, implementing personalization content, analytics testing, analysis, and be an independent thinker focusing on creating an intelligent engagement engine.

Requirements:

• database marketing experience
• Web languages and technologies (HTML/CSS, Javascript, jQuery, Python)
• SQL
• Creative ideation and prototyping of innovative user experiences
• Analytical, data-driven, and rigorous, with a thorough understanding of key customer acquisition metrics, LTVs, and statistics
• Excellent project management abilities
• Problem-solver, quick-learner, and risk-taker. You’re willing to try new things -- and quickly -- for the purpose of achieving rapid growth and learnings
• Deep knowledge and first-hand experience working with analytic, MVT tools (Google Analytics, Mixpanel, Optimizely, etc.) and ability to vet and master new tools
• Self-starter with a collaborative, upbeat, solutions-oriented attitude

What you’ll be responsible for:

Creating, monitoring & optimizing marketing funnels (awareness → consideration → decision)
Own email marketing operations, including campaign deployment, nurture program development, list segmentation, A/B testing, and reporting.
Creating and configuring analytics solutions (incl. Google Analytics Goal Conversions, Events, In-Page Analytics, Audience Segmentation, Custom Dimensions, Google Tag Manager, Top Conversion Paths, and using the API)
Provide reporting analysis and tactical recommendations to optimize marketing performance
Creating A/B testing email campaigns and landing pages
Maintaining data accuracy and integrity

Bonus points if:

Hearing “API” makes you happy instead of anxious
You love diving into data & analytics and are able to extract actionable insights

Leverage approx 500 datasets, update and integrate email and communication programs, API, analytics personalization, and ML. Marketing Specialist who knows how to clean DBS, integrate APIs, analyze data and optimize processes… Building out an autonomous engagement engine starting with a DB specialist with marketing integration and engagement experience.