从食物到文本：发现 Keirsten Greggs 行之有效的工作营销策略
Keirsten Greggs is turning the recruitment world upside down with her groundbreaking job marketing strategies.
In her recent interview with Recruitment Unplugged(opens in a new tab), she talks about how she uses food, text recruiting, and her own special touch to make hiring better for everyone involved.
That’s not it, she also mentions—
- Her go-to resources to stay updated
- Tips for preventing burnout
- Impact of candidate rejection on emotional well-being
Who is the TRAP recruiter?
Popularly known as the TRAP recruiter, Keirsten Greggs(opens in a new tab), a seasoned Talent Acquisition Consultant and the visionary founder of Trap Recruiter LLC(opens in a new tab), has been bridging the gap between job seekers and employers for 23 years.Greggs’ journey wasn't always smooth sailing, though. She tried her hand at a bunch of different jobs, soaking up knowledge along the way. But deep down, she knew there was something more she wanted to do.
That's when she found her true passion—recruiting.
Don’t miss out: How to use ChatGPT for hiring?
3 quirky job marketing techniques that actually work
1. Food brings people together
“Anytime you get people food, they’re gonna show up!”You know the saying, "The way to a person's heart is through their stomach"?
Turns out, it applies to job fairs and meet-and-greets too. Hosting an event with the promise of good food is a clever way to draw in potential candidates. For example, incorporating catering strategies in a food truck business plan(opens in a new tab) could target events like these, increasing both exposure and business opportunities.
People show up in a good mood (because, food!), and that sets the stage for more meaningful conversations than you'd get in a traditional, more sterile job fair setting.
It's a relaxed atmosphere where real connections can be made.
2. Cattle-call is off the charts
Gone are the days of cattle-call where candidates used to stand in lines with their resumes in hands, waiting for a three-minute chat that ends in disappointment.Now, imagine events designed for actual networking, where companies and job seekers can mingle, share stories, and connect on a personal level.
Even better, consider multiple organizations coming together to create a dynamic space for opportunity and collaboration. These events serve as career-building communities for applicants, helping you build a talent pipeline.
Also read: The Madame Web approach to networking: 5 ways recruiters can build a web of talent
3. Texting is the new norm
The idea of text recruiting might make some of you do a double-take.But today, when everyone's glued to their phones, what better way to reach potential candidates than by popping up in their messages?
Sure, it's unconventional and might feel a bit odd at first.
But for the job seeker who prefers texting over calls or emails, it's a direct line to engagement.
Always try to meet people where they are, and if they're on their phones, texting is the most effective way to reach out to them.
You might also like: 9 reasons to use SMS for staffing and candidate outreach
Don’t stop here, Greggs has more to cover:
博客作者
Lathiba R
Recruit CRM 高级内容作者
Lathiba是Recruit CRM的高级内容作者，为招聘人员创作引人入胜、富有洞察力的内容。她擅长找出招聘人员的真实痛点，并将其转化为实用、易于应用的解决方案，帮助改善招聘结果。除了基于研究的内容外，她还撰写机智、贴近生活的社交媒体帖子，为招聘带来全新的人性化视角。
