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Yotam Tzuker’s 6-step guide on attracting and retaining Gen Z

“Capturing the attention of this workforce demands a fresh approach that aligns with their digital-native mindset and preference for authentic, interactive experiences.”

Yotam Tzuker
CEO & Co-Founder Team Me
Yotam Tzuker’s 6-step guide on attracting and retaining Gen Z

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Gen Z is the newest cohort to join the working ranks. 

Born between 1997 and 2012, this generation is just graduating and is already changing the way we hire.

Capturing the attention of this workforce demands a fresh approach that aligns with their digital-native mindset and preference for authentic, interactive experiences. 

Here’s what recruiters need to do to hire these young minds.

1. Be authentic & reliable

Gen Z candidates value authenticity in their interactions with employers. 

To establish a genuine connection, showcase your company culture, values, and employee experiences through authentic storytelling

Highlight real-life examples that resonate with their aspirations and interests. 

Read more: What are new graduates looking for? The ultimate guide to recruiting Gen Z

2. Empower your candidates

Provide opportunities for active participation and contribution within the organization. 

Encourage them to share their ideas, perspectives, and feedback. 

Create a sense of ownership and belonging that resonates deeply with Gen Z’s desire for engagement and impact.

3. Personalize your approach

Highlight any personalized career development opportunities, flexible work arrangements, and meaningful experiences offered by the company that align with their interests and goals. 

By demonstrating a genuine interest in their personal and professional growth, you can more effectively attract and retain top Gen Z talent.

4. Create engaging recruitment content

Use a mix of formats such as blog posts, videos, infographics, and social media posts to showcase your employer brand, company culture, and career opportunities. 

Encourage employees to share their experiences and insights on social media platforms, further amplifying your recruitment efforts.

You can also utilize short-form videos on your socials or promote your brand through collaborations.

5. Embrace digital communication channels

Gen Z candidates are accustomed to communicating through digital channels such as social media, text messaging apps, and video conferencing

Incorporate these channels into your recruitment process to streamline communication and make it more convenient for candidates to engage with your company.

6. Support employee advocacy & brand ambassadors

Empower employees to become advocates for your employer brand and ambassadors for your company culture. 

Encourage them to share their experiences and insights on social media platforms, participate in employer branding initiatives, and refer top talent to your organization. 

Also read: How to successfully incorporate employee advocacy in your recruitment process: Expert insights from Tatiana Koval

And there you have it. 

Start incorporating these steps in your recruitment process, and your team will be filled with young, energetic minds.

You got this!

Author

Yotam Tzuker

CEO and Co-Founder of Team Me, a pioneering video recruitment platform set to redefine hiring with a focus on video to showcase company culture and attract top talent. His passion for creating meaningful connections and leveraging video in recruitment drives the platform’s success in enhancing employer branding and improving candidate engagement.

As an influential community builder, he chairs Tech7, an NGO that has cultivated Israel’s largest startup community, promoting tech and entrepreneurship in Beersheva and the southern region. His leadership has seen the community grow to over 15,000 members, hosting hundreds of activities.

 

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