TA leader Serge Boudreau on how the recruiter’s role is changing & why that’s a good thing!

“Even with advancements in tech, the human element of recruitment—the empathetic touch, the understanding of cultural fit, and the art of relationship-building—these skills remain irreplaceable.”

Serge Boudreau
Host and Producer, The Recruitment Flex Podcast
Serge Boudreau on how the recruiter's role is changing & why that’s a good thing


We are on the brink of a transformative era in the recruitment industry. 

The arrival of artificial intelligence (AI) and automation technologies is shaking things up in a big way. 

So let’s talk about how these technological advancements are reshaping the role of recruiters.

A personal journey through transformation

Before we dive in, I want to share a story about another transformation that is near and dear to my heart. 

I got my start in business as a boot-strapping entrepreneur selling cell phones in small-town Canada. Yes, cell phones, not iPhones or Androids– we’re talking about a time when having a cell phone that weighed almost 3 pounds and was 9 inches tall was transformative

It was incredible how you could walk around and make a call without being plugged into your landline. That reshaped our mode of communication in a big way. 

Suddenly you could be in touch with people when you were not at home. Who would have thought?

Fast forward a few years, well, a few decades, and now we all carry around devices that give us access to everything and everyone.

So I know the rise of AI and automation in recruitment isn’t just a trend. It’s a revolution. 

One that promises to streamline processes, eliminate manual tasks, and allow for data-driven decisions. 

Yet with these advancements, the human element of recruitment—the empathetic touch, the understanding of cultural fit, and the art of relationship-building—these skills remain irreplaceable. 

You might also like: How artificial intelligence helps search firms streamline their hiring process  

What’s the recruiter’s new role?

Staffing professionals need to assume a more strategic role. 

By this, I mean transitioning from traditional sourcing and screening to becoming account managers who bridge the gap between innovative technology and human aspiration.

In this new model, the focus of recruiters will shift toward 3 core areas:

1. Strategic partnership development

Recruiters will need to build more deliberate relationships with hiring managers. 

This is going to involve understanding the intricacies of the business. Recruiters will need to foresee talent needs and advise on workforce planning. 

When they leverage AI tools to gather insights and predict trends, recruiters will position themselves as indispensable advisors. 

They will offer tailored solutions that drive organizational success.

2. Enhanced candidate experience

In an AI-enhanced recruitment landscape, personalizing the candidate journey becomes even more critical. 

Recruiters will play a bigger role in designing and delivering a candidate experience that not only attracts top talent but also fosters engagement and loyalty. 

How will this be done? 

To start, recruiters will now have the time and expertise to provide personalized communication—that may even include insightful career advice. 

What an awesome experience for candidates! Even those who don’t receive a job offer will have a positive impression of the organization.

3. Ethical use of technology

Recruitment processes are becoming increasingly automated. 

And that is creating a lot of concern about the ethical implications of using AI tools, as there should be. 

Recruiters have the opportunity to become the stewards of ethical AI use. They can ensure that technology is leveraged in a way that promotes fairness, transparency, and inclusivity. 

They can advocate for unbiased algorithms and safeguard candidate data. By providing human oversight, recruiters can have greater assurance that fair and impartial hiring decisions will be made.

Read more: Recruit CRM’s AI-powered candidate matching & resume parsing

What will it take to thrive in this evolving role? 

Recruiters must always be curious. 

They will need to embrace continuous learning and develop further skills in strategic thinking, emotional intelligence, AND technology literacy. 

Recruiters will also be required to really understand the industries they serve in order to anticipate changes and be ready with new solutions.

In final words

Recruiters, your role is not going away. 

As AI and automation reshape the staffing industry, you will be more critical than ever. 

By developing into account managers and offering strategic insights, you will have the opportunity to truly partner with hiring managers. 

And by ensuring the ethical use of technology, you will provide huge value to job seekers. 

We all know the old saying, “Change is the only constant in life.” And in embracing the changes brought about by AI and automation, we can unlock new possibilities to create positive impacts!


Serge Boudreau

Serge Boudreau is a seasoned talent acquisition expert and influential voice in recruitment. With a career spanning over two decades, Serge has honed his skills in various sectors and industries. 

As co-founder of the insightful The Recruitment Flex podcast, he shares his deep knowledge and unique perspectives on various challenges and trends in recruitment, offering valuable advice to both employers and job seekers.

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