When you receive a message that’s clear, personal, and timely, it’s not just good communication but an art form. 

Vanessa Raath, a seasoned recruitment expert, recently shared her insights with Recruit CRM, emphasizing that effective candidate communication in today’s digital world goes beyond mere information exchanges.

In her detailed interview, Vanessa explores—

  • The importance of building a strong personal brand. 
  • Emerging trends that are currently shaping the recruitment landscape. 
  • Her hosting experience at ‘The Recruiting Gym.’

Watch her full interview here:

Knowing Vanessa Raath

Vanessa Raath’s journey from a London schoolteacher to a global talent sourcing trainer in Johannesburg, South Africa, is a story of embracing change and pursuing a passion. 

Her adventures took her from teaching to scuba diving in Thailand to an unexpected shift to recruitment. 

With no prior experience, she quickly adapted, thriving in both agency and corporate settings prior to becoming a solopreneur.

Vanessa’s playbook for personal branding success

If you think personal branding is having a polished LinkedIn profile, please think again. Vanessa says it’s about building a reputation that resonates across all platforms and interactions.

But how? 

1. Define your unique value proposition

What makes you different? Focus on your strengths, specialties, and the unique value you bring to the table.

2. Be authentic

Authenticity resonates. Share your real experiences, challenges, and successes. Let your personality shine through.

3. Consistent content creation

Whether it’s blog posts, videos, or podcasts, creating and sharing valuable content establishes your voice in the industry.

4. Engage with your community

Interaction fosters relationships. Engage with your audience by responding to comments, participating in discussions, and supporting others.

Also read: Top tricks to promote your recruitment brand during Christmas

The art of over-communication

Over-communication, as highlighted by Raath, doesn’t mean bombarding clients and candidates with unnecessary information. Instead, it’s about ensuring clarity, transparency, and trust through consistent and thoughtful communication.

vanessa raath on over communication

4 tips to over-communicate effectively

  • Set clear expectations: From the outset, let candidates and clients know how and when you’ll communicate with them.
  • Regular updates: Even if there’s no progress, a quick check-in can make all the difference in maintaining trust.
  • Personalize your communication: Tailor your communication style to match the preferences of your clients and candidates.
  • Seek feedback: Encourage open dialogue by asking for feedback on your communication approach and adjusting as necessary.

Wait, there’s more of Raath’s insights—