Recruitment Process Outsourcing Case Study Recruitment CRM

Case Study: Recruit CRM Helped South Africa Based RPO Firm Slay The Recruiting Game

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Recruit CRM Published on May 16, 2021

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As the world market is saturated with recruiting and staffing agencies, it's no doubt that recruitment entrepreneurs have it hard with respect to making it big on a global scale. A foolproof checklist has to include recruitment automation and thoughtful investments made in a suitable Applicant Tracking System, CRM Software, interview scheduling software and so on. Recruiters have it tough anyways, and performing repetitive tasks every day is not valuable, neither for the recruitment firm nor the individual. Following five years of continuous growth, in 2019 alone, the global recruitment and staffing industry generated an income of about half a trillion U.S. dollars. The most significant part of this segment is the staffing firms that comprised nearly 75% of the market in 2018 alone.

Recruit CRM was built with a clear purpose and certain specific goals. One among them would be to cater to the needs of the recruitment agencies and tap its way into the European and American markets. We've honestly heard a lot about agency recruiters and general managers talk about how difficult it is to find the right software for their agency. Here, it was no different for Humanity, The Employee Experience Company (based in South Africa).

The Challenge

Humanity & Recruitment Process Outsourcing (RPO)

The global recruitment market has been changing quite a bit, and several hybrid models have come into play. Talking about Recruitment Process Outsourcing, RPO models are where clients and companies outsource their hiring needs from a third-party vendor like that of a recruitment firm or an RPO firm. This involves a contractual relationship with the company, something that Humanity has been focused on. The company has earlier worked with project-based RPO models, especially high-volume recruiting in the banking space. They have done projects for three months, six months, to even two years. Needless to say but they've worked with all the three RPO models, as discussed below:

  1. An end-to-end RPO solution: This may be used for a single market, country, region, or across the globe. It focuses on a specific business division, role (e.g. marketing), or encompass all hiring across the organisation.
  2. A Project RPO solution: It allows a company to hire a team of expert recruiters to fill a specific need within a specified time frame, such as recruitment backlogs, launching a new Customer Success team, meeting an unexpected hiring demand, or talent pooling and candidate sourcing.
  3. An On-demand Recruiter solution: This is somewhat similar to Project RPO but instead involves having one or two outsourced recruiters join your talent acquisition team for a specific project or period.

The Solution

Why Did Humanity Choose Recruit CRM?

recruitment case study

One of our marketing team members had quickly hopped on a call with the general manager of Humanity, Annie Osterloh, on one Thursday, where she explained to us everything that they were looking for and how they were stuck with us for the good.

When asked for an introduction, she managed to point out how she loved working for her company because it stands for all things diverse and positive. Humanity is changing the journey for many candidates across South Africa. With their motto being fostering a positive and the best employee experience, Humanity has been a game-changer in talent acquisition, employee engagement, employee development programmes, culture transformation and so much more.

When it came to choosing an Applicant Tracking System and Candidate Relationship Management software, Annie, with a hint of laughter, said, "I can't begin to tell you the amount of research I had put into this on finding the right CRM. There are tonnes of Sales ones out there, but it really took an effort to find something that is easy-to-use, is not overly complicated and non-bulky for recruitment."

Read More: 10 positive ways how Recruit CRM has been changing the recruiting world.

Why Recruit CRM?

  • User-friendly interface
  • Free Chrome Extension
  • Best CRM to provide a one-of-a-kind experience to clients and candidates
  • Resume parser
  • Not bulky at all
  • Best customer support
  • Mobile recruiting app
  • Email integrations, sample templates, and so much more.

Check out all the features of Recruit CRM here.

The Result

In final words, as a result of choosing Recruit CRM, Humanity was able to improve their speed to deliver. The search function and ability to code candidates significantly assisted them with keeping abreast with the continually changing candidate market. Today, the company is on their way to becoming the top RPO providers of South Africa.

Let us know in the comments below if you would love to read more such case studies on how we are helping recruitment firms globally. We understand the need to learn more about how companies are also facing similar problems and successful strategies using which they're overcoming the same.