Jingle bells are ringing, spreading its Christmas cheer!
Homes and streets are lighting up for the season, ads are rolling in, and social media is filled with the celebratory buzz.
Now, while everyone else gets caught up in the holiday whirlwind, savvy recruiters like YOU know this is a perfect opportunity to add some extra sparkle to your recruitment brand.
Let’s unwrap some great strategies to ensure your agency shines this season.
5 jolly tips to make your recruitment brand shine brighter
Did you know that social media traffic spikes by a whopping 73% during the holiday season?
It is the absolute best time to grab attention.
So, why stick to your usual posts when you can add a dash of Christmas spirit?
Start with an advent calendar countdown on your LinkedIn or Instagram.
Share tips like resume tweaks, interview advice, or industry insights that feel as helpful as they are festive.
Dress your logo up for the holiday season to add some cheer to your brand. An element such as a Santa hat, snowflake, or maybe some twinkling lights can make your brand logo and email signatures stand out from the crowd.
Get beyond the generic holiday greeting and share a playful poll, like:
“Which Christmas movie best describes your job search this year?”
2. Launch an automated Christmas email campaign 🧑🎄
The holidays can get blurry, so seek the help of email automation for your rescue.
Keep your content light, merry, and valuable. Here’s what you can include:
- Send a holiday greeting email to thank clients and candidates for their support throughout the year.
- Share a ‘year in review’ newsletter highlighting your agency’s milestones and achievements.
- Job-seeking tips for the new year, wrapped in a festive theme to keep your audience engaged.
Don’t forget to add a bit of humor or a clever holiday pun to your subject lines. It’ll make your emails more memorable and less likely to end up in the junk folder.
3. Get festive with holiday offers 🛷
Consider offering a limited-time discount on your premium recruitment services throughout December. It’s a great way to attract attention when budgets are finalized for the new year. You can even include promo codes to encourage repeat business and make your offers even more appealing. It’s a great way to attract attention when budgets are finalized for the new year.
Another idea is to introduce a referral bonus program, rewarding clients who bring in new business with an added incentive.
You can also send customized cards with a special coupon for a free consultation or an extra service add-on.
Your team is the heart and soul of your agency.
So, why not showcase their personalities and bring them into your festive branding efforts?
Let your employees get creative and have fun with holiday-themed content.
For example:
- Host a “12 days of Christmas” social media takeover, with each team member sharing a personal tip or holiday message.
- Record a quick video of your staff wishing everyone a “Merry Christmas” and reflecting on the year’s highlights.
- Share a photo series of your office decorations, including your team’s attempts at gingerbread house building (and any hilarious fails).
Involving your team adds an authentic, human touch to your brand that clients and candidates will appreciate.
5. Give the gift of knowledge 🎁
Christmas is an ideal opportunity to showcase your expertise to job seekers and hiring managers as they gear up for the new year.
Consider writing a blog or a LinkedIn post on topics that add value, like how to prepare for January job opportunities.
Share tips on refreshing resumes and interview preparation during the quieter holiday period.
You could also highlight the most in-demand recruitment trends to watch out for in 2025 based on your agency’s forecast and how your firm plans to tackle expected challenges.
Many candidates struggle to navigate a hiring freeze unscathed, so a well-crafted guide on managing this can be incredibly helpful.
Frequently asked questions
1. Should I pause my recruitment efforts during a hiring freeze in December?
Not at all!
Even if your company isn’t actively hiring, use this time to build relationships with potential candidates, refine your talent pipeline, and update your job descriptions.
This way, you’re ready to hit the ground running when hiring picks back up in January.
You should encourage candidates to apply for future roles and advise them on improving, which will leave a lasting impression even after rejection.
2. How can I prepare my team for the busy hiring season in January?
Start by organizing a brief team meeting or virtual huddle to set goals for the new year.
Utilize the month of December to refine your processes, update job descriptions, and ensure your ATS is ready.
A little holiday downtime can be perfect for team training or skill development sessions.
Absolutely.
A holiday-themed newsletter might be the best way to reconnect with clients and candidates.
Include a warm holiday message, a summary of the year so far, and helpful job market insights for the new year.
