Learn about the best company perks for employees that can significantly elevate your appeal to top talent. From wellness programs to flexible work options, find out what today’s job seekers really want.
What are company perks, and why should recruiters highlight them?
Company perks are the additional benefits organizations offer their employees beyond the standard salary package.
These perks might include flexible working hours, health insurance, gym memberships, or even casual Fridays.
Their main role? To attract, motivate, and retain employees. Highlighting these perks is crucial for recruiters because they play a key role in drawing in top talent.
Consider this: There’s a large chunk of passive talent in the job market who are ready to jump at a better offer because they are not satisfied with their current positions.
And if you effectively showcase the unique perks your company offers, you can grab the attention of these passive job seekers.
So, let’s take a closer look at some of the best company perks for employees, which are sure to bring more candidates to your open job advertisements!
6 company perks for employees guaranteed to attract talent
1. Corporate mileage reimbursement
Offering a company conveyance is a fantastic perk for potential employees. It’s great for those who love to travel or who prefer to keep their personal vehicle(s) free for family use.
Keep in mind that each country and organization has a different mileage cover rate, and you’ll need a framework that aligns with your region’s Internal Revenue Service (IRS) guidelines.
This plan should cover your business expenses and document all payments properly.
For starters, it’s essential to understand how to write an effective mileage reimbursement policy. Here’s what it should cover:
- Travel compensations for employees even when they use their private vehicles for business purposes.
- It should be clearly mentioned that the term ‘personal vehicle’ can include vans, cars, and bikes–as long as they are registered to the individual making the claim.
Also, make sure you define what counts as a business trip and specify the types of trips that are eligible for compensation, which may include:
- Regular work commutes aren’t included.
- Travel is necessary for business and adds value to your company’s daily operations.
- Trips should be for work-related reasons. If the employee uses the vehicle primarily for personal use, the reimbursement won’t count.
- Eligible trips include meetings with clients or company executives, even to their homes, trips to purchase company necessities, and visits to equipment and software suppliers.
2. Personalized health and well-being programs
One popular company perk for employees is personalized healthcare plans.
These plans are tailored to meet the unique needs of team members and offer various options, including mental health, dental, vision, and general well-being coverage.
Companies are also strengthening their health and wellness game by providing wellness stipends.
These stipends help employees pay for wellness app subscriptions, gym memberships, and other resources that support a healthy work-life balance.
There’s a clear connection between physical and mental health, and it’s pretty straightforward—when your team feels good, they perform better.
For further reading: How to support & manage mental health as a recruiter?
3. Promoting work-life balance
Every employee values work-life balance, and implementing family-friendly policies can significantly enhance your ability to attract and recruit top talent.
Whether it’s flexible schedules or support for remote and hybrid work, these initiatives make your company desirable.
In your job descriptions, clearly outline the availability of tools and technology for remote workers. This transparency helps candidates understand what to expect and if your company meets their lifestyle needs.
Promoting work-life balance also shows potential candidates with disabilities or diverse backgrounds that your organization is an inclusive and welcoming workplace.
4. Offering learning and development opportunities
Learning and development are not just perks but essential for personal and professional growth.
It keeps employees motivated and committed to their careers over the long term. The best candidates, who bring experience and skill, often look for companies that invest in opportunities to grow and learn.
In fact, 63% of employees leave their jobs when they feel stuck and have no chance for advancement.
By providing growth opportunities, you show your team that you value their contributions and are committed to their careers. This can also significantly boost employee engagement and productivity.
If you really want to invest in your organization’s learning and development opportunities, there are countless platforms that offer everything from online courses to comprehensive workshops.
5. Creating an eco-friendly workspace
Whether your team is fully remote, hybrid, or based in the office, an eco-friendly workspace goes a long way in creating a positive atmosphere.
Interestingly, 96% of employees are deeply concerned about environmental issues and look for employers who are committed to responsible actions. So, just think about the massive pool of talent that awaits!
By emphasizing your eco-friendly initiatives, you’re enhancing your workspace and appealing to a broad talent pool that values sustainability.
Here are some easy ways modern offices are becoming more eco-friendly:
- Go paperless: Transition to digital tools like Dropbox, Google Drive, and OneDrive to minimize paper waste. This move clears physical clutter and aligns with contemporary, environmentally-friendly office practices.
- Maximize natural light: Keep the blinds open to reduce electricity use. If your workspace is well-lit naturally, you can work comfortably without artificial lights, saving energy and cutting costs.
- Simplify recycling: Clearly label trash and recycling bins to prevent confusion. Ensure everyone knows where to dispose of recyclables to maintain an effective recycling program.
- Use smart power strips: These devices help save energy by automatically cutting power to electronics in standby mode. It’s an easy fix to reduce unnecessary power consumption.
Adopting these practices can significantly enhance your office’s sustainability and appeal to eco-conscious candidates.
You might also like: Yotam Tzuker’s 6-step guide on attracting and retaining Gen Z
6. Offering financial rewards
The best talent thrives in environments that recognize their contributions and support their professional milestones.
Highlighting financial rewards is a great way to attract and retain these high-caliber professionals at your organization.
These rewards can include:
- Employee of the month programs to celebrate outstanding performance
- Small gifts as tokens of appreciation
- Thank you cards to express gratitude in a personalized way
- Special offers, gift vouchers, or lunches to reward effort and foster a positive team spirit
- Company celebrations and special events to build camaraderie and boost morale. Print on demand company swag to elevate employee identification with the company.
Your organization can even consider offering comprehensive support like investment assistance, financial planning sessions, and student loan repayment programs.
Prioritizing candidate needs in your recruitment strategy
How we recruit is changing, and adopting a candidate-centric approach is critical to staying relevant and appealing to the modern workforce.
This means focusing more on what potential employees are actually looking for and ensuring these elements are prominent in your recruitment methods.
Clearly highlighting your company’s unique perks and benefits can set you apart from the competition and make your job openings more attractive.
Start making these changes in your strategy now and see how you can connect with skilled candidates much better!
Frequently asked questions
1. Why should recruiters highlight company perks in job postings?
Highlighting company perks in job listings is crucial because it differentiates you from competitors.
It shows potential candidates why your workplace is unique and can be the deciding factor for top talent considering multiple offers.
Company perks and benefits also illustrate your organization’s commitment to employee well-being and career growth.
2. Which company perks are most attractive to job seekers today?
Today, the most attractive company perks include flexible working hours, remote work options, professional development opportunities, wellness programs, and mental health support.
Financial benefits like performance bonuses and stock options based on company valuation fairness opinion also rank high on the list.
3. Are there any downsides to offering too many company perks?
Offering too many perks can sometimes lead to unmet expectations and administrative complexities.
It’s important to balance the perks with the company’s budget and goals, ensuring they are sustainable and genuinely valued by employees rather than just being seen as gimmicks.
Tony Ademi is a freelance SEO content and copywriter. For roughly four years, Tony has managed to write more than 500 SEO-optimized articles, and most of them have ranked #1 on Google.
When writing, Tony’s main focus is to carefully do research and make sure that his content is high-quality.
