Recruitment experts reveal their top tools and tactics for sourcing candidates!

Straight from the experts' desks, we present the top tools and tips that are shaking up the recruitment scene. 

Get ready to equip yourself with practical steps to supercharge your candidate sourcing process. 

1. Harnessing the power of LinkedIn

Our experts unanimously agree that it is the finest platform in the recruitment industry.

Whether it's for sending strong messages to potential candidates or re-engaging with those who have applied in the past, LinkedIn provides a vast data mine of potential talent. 

Here’s what you should do to optimize your LinkedIn recruiting strategies:

• Start by developing a captivating persona. A well-rounded profile showcasing your industry expertise, achievements, and unique selling points is vital.
• Make use of LinkedIn's sponsored job ads to enhance your job posting visibility and engagement.
• Share company updates, provide educational content, and offer networking opportunities to keep candidates interested.
• Leverage the InMail feature when reaching out to potential talents.
• For screening candidates, employ LinkedIn's integrated assessment tools, recommendations and endorsements.
• There is a Apply Starter feature that comes with LinkedIn Recruiter. This feature fills your candidate pipeline by sharing their profile with the job poster before they start their application.

2. Leveraging video platform technology

Aaron Gonsalves(opens in a new tab) (Global Head of Talent Acquisition) loves using video platform technology in combination with LinkedIn.

He believes that creating a video introduction that suits the candidate's experience is essential as it offers a more personalized approach. 

The key is to read candidate profiles thoroughly and then craft your outreach messages.

Recruiters can express and promote the available job role more elaborately, making it better than generic messages or email templates. This can significantly increase the response rate.

3. Utilizing the power of referrals 

She emphasizes the significance of nurturing relationships with successfully placed candidates. Leverage your talent pool’s personal network, as quality individuals often associate with others of similar caliber.

Here are the benefits of implementing referral programs:

• It can cut the time-to-hire by 55%(opens in a new tab), providing quick access to qualified individuals. 
• These programs can lower overall hiring costs and yield better ROI.
• Employee turnover rate can be reduced through these efforts(opens in a new tab) by maintaining team stability and enhancing employee engagement and retention.

4. Optimizing your job adverts

Faye Spruce(opens in a new tab) (Head of internal recruitment) states that, "A well-written advert can potentially find the match for the role you're looking to fill."

A concise and compelling job title sets a strong first impression. And a brief framework of your company's business, culture, and objectives offers potential candidates insight into your organization.

Clearly outline the tasks, responsibilities, and qualifications necessary to help applicants assess their fit for the role.

Providing explicit instructions for submitting applications ensures a smooth process, whether it's through email or another platform.

5. Making the most of your ATS + CRM

Here’s why:

• Simplifies hiring by automating job posting, ensuring all candidates are considered and the job listings get maximum exposure.
• Offers enhanced communication tools and data-driven insights for better candidate experiences and informed decision-making.
• The integration of ATS and CRM facilitates seamless management of candidates and clients, fostering better relationships and potentially leading to increased placements.

By doing this, you will be able to streamline and optimize your ENTIRE hiring process.

6. Opting for out-of-the-box strategies

She suggests engaging with current employees or hiring managers to identify potential platforms prospective candidates may use, such as specific podcasts or social media platforms.

To enhance your recruitment efforts, consider joining open forums or groups on Facebook and LinkedIn or professional communities like SHRM(opens in a new tab).

In the end, the best sourcing tool or tactic depends on the job you're recruiting for and the market you're in. The key is to be practical, personalized, and proactive in your approach.

For more insights from our recruitment experts, watch the full video!