Tech recruitment expert Jonathan Kidder redefines recruitment marketing trends in 2023: Best practices & tips for recruiters

“I’m enthusiastic about the future and its impact on recruiters. With so many new advancements and challenges, I’m always motivating my team to embrace new technology and be flexible in adapting to the dynamic recruitment market.”

Jonathan Kidder
Senior Technical Recruiter, Amazon
recruitment marketing trends by Jonathan Kidder


The recruitment market is facing strange dynamics right now, with some companies facing layoffs while others struggle to fill open positions. 

In this scenario, recruiters need more than hope and prayers to stay afloat! They need to totally rethink their recruitment marketing strategies, stay on top of the latest trends, and embrace unconventional tech with open arms. 

So let me share some of my favorite recruiting trends for 2023 and how recruiters can leverage them, along with some pro tips on how I like to make room for them while recruiting. 

Why Should Recruiters Stay Up-to-Date on Recruitment Trends?

The recruiting landscape is constantly evolving, and new and innovative ways of attracting top talent are emerging. 

By staying up to date on the latest recruitment marketing trends, you’ll be in a better position to understand the needs of job seekers, allowing you to tailor your recruitment efforts accordingly. 

I also suggest making optimum use of the latest recruitment tools to ensure that your hiring efforts are effective, efficient, and aligned with the changing needs of the job market.

My 5 favorite recruitment marketing trends 

1. Using TikTok to attract gen Z workers

Did you know recruiters are using TikTok to attract Gen Z talent by creating engaging and entertaining content?

So many recruiters are taking advantage of Tik Tok’s format to showcase their company culture and job opportunities in a fun and creative way.

I’ve even seen recruiters use the social platform to host virtual job fairs, where they give an inside look at their company, share information about open positions, and answer questions from potential candidates.  

You can use TikTok’s interactive features, such as challenges and hashtags, to reach and engage with job seekers. For example, you can launch a “day in the life” challenge, where employees share a typical day at work, or create a branded hashtag to encourage potential candidates to share their experiences and connect with the company.

2. Facebook for candidate sourcing

Another area recruiters are starting to capitalize on is Facebook. This social networking platform might not come to your mind when considering candidate sourcing, but I’ve seen some interesting use cases for Facebook in the recruitment industry. Here’s how I recommend using it for recruiting:

  1. Engaging with Industry Groups: Recruiters can join Facebook groups related to their industry and engage with potential candidates by answering questions, sharing industry news, and providing valuable information. This can help build relationships and increase brand awareness.
  2. Hosting Virtual Events: Recruiters can use Facebook to host virtual events, such as job fairs or company presentations. This can be a great way to connect with potential candidates and provide them with valuable information about the company and job opportunities.

You’ll be surprised by the potential of Facebook when it comes to recruitment marketing! Who knows, this social media platform might be your next best source after LinkedIn

3. Using chatbots & AI

The use of artificial intelligence and chatbots like ChatGPT have been the talk of the town lately. But how do you make room for these tools in your recruitment workflow? 

Here’s how I like to use AI chatbots to improve hiring:

  1. 24/7 Availability: What I love about chatbots is their ability to provide 24/7 support to candidates. You can’t be available at any given time to answer candidate queries, so let your chatbot do all the talking! A chatbot on your website can answer questions and provide information about the company and open role. This can improve the candidate experience and increase engagement with potential candidates.
  2. Candidate Engagement & Interview Scheduling: Chatbot tools can engage with candidates and provide a personalized experience. You can even automate interview scheduling through a chatbot. It can send interview reminders, provide information about the interview process, and answer candidates’ questions.
  3. Data Collection: If you want a personalized approach for your hiring strategy, let your chatbot function as a data collection tool. They can collect valuable data about candidate preferences, behaviors, and experiences, which recruiters can use to improve recruitment efforts and tailor the candidate experience. 

4. Using Vimeo & YouTube 

Video marketing is a powerful tool recruiters can use to improve their recruitment efforts. By utilizing videos to showcase the company culture, provide job information, and engage with candidates, recruiters can provide a more personal and engaging experience for potential candidates and attract top talent.

Here are a few ways recruiters can incorporate videos into their recruitment marketing strategies: 

  1. Create Company Culture Videos: Videos are a great way to showcase company culture, values, and work environment, all while providing a behind-the-scenes look at what it’s like to work for the company. 
  2. Job Description Videos: Ditch your boring text-based job descriptions and use videos to provide a more in-depth look at job opportunities! A video-based JD is perfect for sharing on social media platforms and attracting young talent. 
  3. Virtual Career Fairs: Recruiters are using videos to host virtual career fairs, where they can provide information about the company and job opportunities, answer questions from candidates, and provide a more interactive and personal experience.
  4. Recruiting Webinars: Video platforms like Vimeo are a great way to host webinars, where recruiters can provide information about job opportunities, advice and tips on the recruitment process, and answer questions from candidates.

5. Engage with job seekers using memes

At some point, we’ve all fallen victim to a meme that’s made us laugh hard. 

Memes can be a great way to break the ice with potential candidates on social media. You can share them to showcase your company culture, engage with candidates, promote job opportunities, provide industry insights, and share company news. 

Ultimately, you’ll be able to build relationships, increase engagement, and attract top talent–because who doesn’t love a good meme? 

Visual content has a much higher impact, so job seekers will spend more time engaged with your brand if you share something fun or exciting. 

I’m super enthusiastic about the future and its impact on recruiters. But if you’re not taking the time to incorporate these trends into your recruitment strategy, you’ll be left behind in this competitive industry. 

With so many new advancements and challenges, I’m always motivating my team to embrace new technology and be flexible in adapting to the dynamic recruitment market.

Happy recruiting 🙂


Jonathan Kidder

With over a decade of experience in full-cycle recruiting and talent sourcing, Jonathan Kidder has established himself as a leader in the industry. He has in-depth knowledge of sourcing and recruiting for specialized fields such as Information Technology, Marketing, Sales, Engineering, Finance, and Operations. Moreover, he has trained recruiting teams globally, including North America, India, Asia, and Europe, and has shared his expertise through the publication of 16 self-written recruiting books available on Amazon. You can find his new book here

He is also active on his blog page: wizardsourcer.com, focusing on the latest recruitment trends.


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