Understanding when job-seekers are the most active can positively impact the number of applicants and the type of candidates who apply for an open position.
A peak hiring season can typically be seen during the new year from January-February and September-October, just before the holidays.
With Holidays approaching and recruiting slowing down around November and December, it's easier to get lost in the chaos. Recruiters, now more than ever, will need to stay ahead of their game with a strong plan because January is arriving.
Even if you don't personally perform a lot of traditional recruiting in January or February, it's one of the busiest months for recruiters in general.
To take advantage of the peak hiring season, here's how you can plan accordingly to reap maximum benefits!
1. Develop A Strong Hiring Strategy
Developing a proactive approach for the peak hiring season is crucial as it helps alleviate stress, and improves the candidate experience.
Building a well-established hiring strategy involves developing a diverse talent pipeline, a streamlined onboarding process, automated workflows, and using top-notch technology.
During a peak hiring season, it's important to be strategic about identifying the needs within your organisation. Keep in mind which client company positions are vacant and how new hires will fit into your organisation's recruitment and other large-scale projects. Therefore, try to plan your hires well in advance.
Devising a hiring strategy involves strategising how to publicise open positions, the criteria required for candidate screening, and what the interview process will look like.
Determining these factors before the hiring season will provide a better understanding and improve collaboration between team members.
Getting ahead of the curve allows you to scale your workforce as needed and reduce your time-to-hire at a crucial time of the year.
Since peak hiring season happens around January, the New Year is an excellent opportunity to reconnect with people who may be looking out for new opportunities and prospects.
Holiday events are also an excellent opportunity to expand your network. With virtual events becoming widely common, connecting with other experts and potential candidates becomes much more manageable.
Social networking sites, especially LinkedIn, provides enormous opportunities to network with potential candidates and clients identified from their profile content.
To network more effectively, put your social recruiting skills into use by expanding your social media reach, which can be done by monitoring conversations, sending direct messages, LinkedIn Automation and engaging in public dialogue.
Another practical tip for networking is to ensure you have a relevant candidate database to reach out to. Networking can significantly reduce your time spent on hiring and helps keep you prepared for the peak season.
Remember that candidates might come and go, but networking is like a lifetime investment for your recruitment agency!
3. Review Your Candidate Database
While looking out for new applicants during hiring, recruiters often forget about their previous pool of applicants from open positions from the past. Keeping track of your previous applicants saves a massive amount of time and costs.
Candidates from an existing database are a recruiting firm's top source for potential new hires. If your database is stocked with accurate information about high-quality candidates, you'll be in a much better position to make more hires efficiently in far less time.
In addition, reviewing your existing database leaves a ripple effect on other recruitment processes by improving communication between recruiters and candidates and spending less time on small tasks—leading to happier candidates and more successful and effective recruiters!
Tapping into your existing talent pool has many benefits in improving the hiring experience—
- Reduction in time-to-hire
- Higher ROI
- The hiring success rate increases
- Improves communication and the candidate experience
- Reduction in cost-per-hire
4. Optimise Job Descriptions
To effectively plan for peak hiring seasons, make sure that your job descriptions are up to the mark and relevant to the current date.
Curating an accurate job description is often an overlooked task by many employers, but the job description is what affects the quality of applicants who are interested in a particular position.
Many potential candidates miss out on applying for a position due to unclear or unrealistic job descriptions; therefore, it's crucial to review and optimise your job descriptions and ads according to the latest standards.
The top 5 details job seekers want employers to provide as they research where to work are—
- Details on compensation packages
- Details on benefits packages
- Basic company information
- Details on what makes the company an attractive place to work
- Company mission, vision and values
In essence, make sure your job descriptions are realistic, straightforward and informative. It's also essential to include inclusive terms and pronouns to attract a more extensive and diverse pool of applicants!
5. Organisation Is Necessary
Organisation is key to successfully planning for a peak hiring season!
Staying organised will help you stay on top of your game and reduce stress levels, which is crucial for the increased workload during this time. As a recruiter, you can stay prepared with checklists, automated software and productivity tools.
Don't forget that proper management and organisation can only be achieved through a practical plan.
Here are some tips to stay organised during a peak hiring season—
- Create templates for job descriptions, applications, letters and emails
- Designate a particular time for different tasks
- Build recruitment checklists
- Prioritise your workload, and don't rush!
Ultimately, better organisation leads to more efficient workflows, which directly impacts the candidate experience.
A peak hiring season can become overwhelming, but following these tips for a well-functioning plan will guarantee better performance. Organisations that understand and take advantage of the peak hiring season will reap the most benefits as long as they follow a comprehensive plan.