Check out the reasons to invest in social recruiting software + top three ones you must know about. 

social recruiting software

What is a social recruiting software?

Social recruiting software is a specialized hiring tool designed to help recruiters find, attract, and hire candidates using social media platforms.

Its easy integration with social media allows you to post job openings, engage with potential candidates, and track the effectiveness of their recruitment efforts—all from one centralized dashboard.

Now, let’s understand why you need social recruiting software.

1. Reach a broader talent pool

Social media is where people are these days. 

By using social recruiting software, you can tap into a vast and diverse talent pipeline that you might not reach through traditional methods. 

It also allows you to find candidates who are actively looking for jobs, as well as those who might not be actively searching but are open to new opportunities.

2. Enhance candidate engagement

Engaging with candidates on social media is much more personal and interactive. 

Social recruitment software helps you create and manage this engagement effectively. 

You can share updates, respond to inquiries, and build relationships with potential hires in real-time. 

This level of interaction makes candidates feel valued and more connected to your brand.

3. Strengthen employer branding 

Your presence on social media significantly impacts your employer brand.

This software allows you to consistently share your company’s culture, values, and achievements. 

By doing this, you attract candidates who resonate with your brand and are more likely to be a good fit for your company.

4. Data-driven decision making

One of the great things about social recruiting software is the data it provides. 

You can track recruitment metrics like the number of views, applications, and hires from your social media campaigns. This data helps you understand what’s working and what’s not, allowing you to make informed decisions and optimize your recruitment strategy.

Also read: Top 10 AI recruiting tools you MUST invest in to beat the competition

9 key features to look for in social recruitment software

social recruiting software features

1. Social media integration

Imagine posting job openings across all your social media channels with just a few clicks. 

That’s exactly what social media integration offers. 

Your software should seamlessly connect with major platforms like LinkedIn, Facebook, Twitter, and Instagram. 

This integration makes managing your recruitment campaigns directly from these platforms easy, effortlessly reaching a wider audience.

2. Advanced search filters

Social recruiting software often comes with advanced search filters that can help you find candidates with specific skills, experiences, and qualifications. 

Use these filters to narrow down your candidate pool and find the best matches for your open positions.

3. Automated job posting

Let’s face it: manually posting job ads on multiple social media channels can be a real hassle.

Automated job posting saves you time and effort by allowing you to schedule and post openings simultaneously across various platforms. 

You can even set it up to post at optimal times to maximize visibility and reach, ensuring your job ads reach the right people.

4. Integrated candidate relationship management (CRM)

Keeping track of all your interactions with potential candidates is daunting, literally! 

That’s where a built-in CRM system comes in handy. 

This feature helps you manage and nurture relationships with applicants by tracking interactions, storing candidate information, and sending personalized follow-up emails

5. Recruitment marketing capabilities 

Social recruiting software often comes with built-in recruitment marketing features. 

Use these capabilities to create targeted ad campaigns, track their performance, and optimize your efforts. 

These tools can help you reach a broader audience and promote your employer brand effectively.

6. Analytics and reporting

How do you know if your recruitment efforts are paying off? 

Analytics and reporting tools provide valuable insights into your campaigns. Look for software that offers detailed reports on metrics like job post-performance, candidate engagement, and application rates. 

These insights help you understand what’s working and where you can improve, making your recruitment strategy more data-driven and effective.

7. Employer branding tools

Your employer brand is your calling card in the job market.

The right social recruiting software should help you build and promote a strong employer brand. Look for features like customizable career pages, branded job postings, and social media templates. These tools allow you to consistently showcase your company’s culture and values, attracting candidates who resonate with your brand.

8. User-friendly interface

Let’s say it out loud: no one likes software that’s complicated and hard to use. 

A user-friendly interface is essential. It should be easy to navigate with intuitive controls and clear instructions. 

This helps you and your team quickly adopt the tool and start using it effectively without a steep learning curve. The easier it is to use, the more productive you’ll be.

9. Security and compliance

Make sure the social recruiting software you choose has robust security measures in place and complies with data protection regulations like GDPR. 

This keeps your data safe and ensures you’re meeting legal requirements, giving you and your candidates peace of mind.

Also read: BEST applicant tracking systems & must-have features

Top 4 social recruitment platforms for your hiring agency

social recruitment software

1. LinkedIn Recruiter

LinkedIn Talent Solutions is a powerhouse when it comes to social recruiting

It provides advanced search capabilities, allowing you to find and connect with both active and passive candidates. 

LinkedIn’s InMail feature lets you directly message potential hires, making communication seamless. 

Key features:

  • Extensive professional network
  • Advanced candidate search and filtering
  • Direct messaging with InMail
  • Detailed analytics and reporting
  • Integrated job postings and company pages

Plus, LinkedIn’s detailed analytics help you track and optimize your recruiting efforts, ensuring you get the most out of your campaigns.

2. Skillfuel

Skillfuel is transforming the way companies approach social recruiting. By integrating with major social media platforms, the tool helps you find and attract top talent effortlessly.

Key features:

  • Comprehensive social media integration: Connect with candidates across LinkedIn, Facebook, Twitter, and more, ensuring you tap into a diverse talent pool.
  • Advanced candidate search: Utilize powerful search filters to pinpoint candidates with the needed skills and experience.
  • Automated job posting: Schedule and automate your job postings across multiple social channels, saving you time and effort.
  • Engagement analytics: Monitor the performance of your recruitment campaigns with detailed analytics, helping you make data-driven decisions.
  • Collaborative hiring: Share candidate profiles and collaborate with your team in real time, enhancing the hiring process.

You can continuously optimize your strategy with detailed engagement analytics to attract the best candidates. 

3. AmazingHiring

AmazingHiring is a game-changer for tech recruitment. It utilizes AI to source the best talent from various social media and professional platforms. 

Social media integration allows you to connect with candidates on LinkedIn, GitHub, Stack Overflow, and more, giving you a comprehensive view of their skills and experience. 

The platform also provides detailed candidate profiles that include social footprints, skills, and professional history. 

Smart filters and tags simplify your sourcing process, while automated outreach lets you schedule personalized messages to engage candidates efficiently. 

AmazingHiring’s capabilities enable you to find top tech talent quickly and efficiently, improving your tech recruitment strategy by tapping into a vast pool of highly skilled professionals. 

4. HireRabbit

HireRabbit is your go-to solution for effective social media recruiting. With a focus on creating engaging career pages and distributing job posts widely, it ensures you reach the right candidates.

You can build branded career pages on Facebook and other social media platforms, showcasing your company culture and job openings.

Also, automatically share your postings across multiple social channels, expanding your reach.

The platform’s custom career pages and automated job distribution help you attract and engage with top talent effectively. 

Special mention: Recruit CRM 

Recruit CRM is a standout in the business of recruiting software, offering a comprehensive suite of features designed specifically for recruiters. 

Unlike other platforms that cater to a broader audience, Recruit CRM focuses on the unique needs of recruitment agencies, combining traditional applicant tracking with advanced social recruitment capabilities.

Don’t forget to check out its Workflow Automation add-on. 

Frequently asked questions

1. Can social recruiting software integrate with my existing hiring tools? 

Yes, many social recruiting software solutions offer integrations with popular HR tools and applicant tracking systems (ATS). This ensures a seamless workflow and allows you to manage all aspects of recruitment from a single platform.

2. How do I measure the ROI of social recruiting software?

To measure the ROI of social recruiting software, track key metrics such as the number of applicants sourced from social media, the quality of hires, time-to-fill, cost-per-hire, and overall candidate engagement. 

Comparing these metrics before and after implementing the software can provide insights into its effectiveness.

3. What are some common challenges in social recruiting, and how can they be overcome? 

Common challenges in social recruiting include managing multiple platforms, maintaining consistent employer branding, and engaging passive candidates. 

These challenges can be overcome by using centralized social recruiting software, developing a clear social media strategy, and leveraging data analytics to optimize your recruitment efforts.