Looking back at 2023, it’s clear that recruiters have navigated through a transformative year in the staffing industry. 

The industry saw a ton of ups and downs, from quiet quitting and quiet firing to massive layoffs, shocking recruiters to the core.

However, amidst these turbulent times, there emerged a silver lining: innovative and positive recruiting trends that not only introduced fresh opportunities but also infused a sense of optimism.

As we approach 2024, understanding and embracing these transformative trends becomes more important than ever.

In this blog, we are revealing the top 5 recruitment trends that shaped this year and will continue to do so next year.

Read on.

Top 5 recruitment trends to keep an eye out for in 2024

1. Emphasis on employee well-being and mental health

Emphasis on employee mental health is a crucial recruiting trend

Employees in top mental and emotional shape aren’t just happier– they’re also more engaged, driven, and productive in everything they do. 

It’s true, and there’s research to back it up.

Investing in the well-being of employees is not just a nice gesture – it pays off big time. We’re talking a 6:1 return on investment and way less time off sick.

In 2023, recruiters really took this to heart. 

They started weaving mental health considerations right into their hiring and retention strategies. 

Here’s what you can do:

  • Start with the basics: Make sure your team isn’t overworked and stressed out.
  • Ensure mental health support is available, creating a workplace that’s actually supportive, and helping everyone balance their work with their life outside the office.
  • Talk about mental health in your orientation or during those diversity and equality training sessions.

It’s a straightforward way to show you care about your team’s well-being.

Also read: A recruiter’s handy guide to mental health management

2. Leveraging automated video interviews with real-time analysis

Let’s say you’re in an interview, and while you’re listening to the candidate, there’s also a layer of artificial intelligence working in the background, analyzing their speech patterns, facial expressions, and even the subtle shifts in their tone. 

This is what AI-powered video interviewing tools are all about.

Along with recording responses, they give you a deeper and more insightful result about the candidate.

Now, you might be thinking, Are we heading toward a fully automated recruitment world?

Absolutely not. 

These tools are here to enhance human skills, not replace them. 

Automated interviewing software acts like a reliable assistant, providing you with insights and data that enrich your understanding while you still call the shots based on your experience and judgment.

3. Incorporating gamification into the recruitment process

One of the most important recruiting trends is the use of gamification in recruitment

Gamification in recruitment often involves setting up simulations or challenges that mimic real job-related tasks. 

This approach allows candidates to demonstrate their skills in a practical, hands-on manner. 

For instance, a coding challenge for a software developer position or a scenario-based task for a marketing role can provide a clear picture of a candidate’s abilities and problem-solving approach.

One of the key benefits of gamification is its ability to assess a candidate’s skills in a more nuanced way than traditional assessments. 

It goes beyond evaluating technical abilities, delving into an applicant’s problem-solving strategies, creativity, and adaptability. 

Incorporating gamification into your recruitment process in 2024 will be a forward-thinking strategy that benefits both you and your job prospects. 

4. Utilizing advanced screening tools

The use of advanced screening tools has amplified in the past few years with the rise in remote work. 2023 saw the biggest boost in this use. 

Remote candidate assessment tools are great for streamlining candidate evaluation, significantly reducing the time to hire, and improving the quality of hire. 

They also assist in evaluating various candidate abilities, including technical and cognitive aspects. 

To complement skill tests, behavioral assessments are also being used as a part of the screening process. 

In 2024, candidate screening tests are expected to surge, with recruiters regularly incorporating comprehensive assessments to evaluate applicants thoroughly.

You might also like: Top 10 AI recruiting tools you MUST invest in to beat the competition [Updated for 2024]

5. Hiring gig workers

Another trend that has gained momentum in 2023 was hiring gig workers.

These are individuals who engage in the gig economy, taking on temporary, contract, or freelance jobs. 

They operate as independent contractors or freelancers, often across various industries. Their roles can range from tech projects to creative assignments, making them quite versatile.

For companies, gig workers offer flexibility and specialized skills without the long-term commitment of a full-time employee. 

They’re ideal for project-based work, temporary needs, or to provide specialized expertise. 

This flexibility can be a significant asset, especially in fluctuating market conditions.

Out of the many trends that shaped this adventurous year, these 5 stood out the most, as they’re going nowhere anytime soon. 

In fact, they’re only expected to leave an even bigger, lasting impact in 2024! 

So take note, recruiters; you’ll want to keep an eye out for these.

Frequently asked questions

1. Will a rise in remote trends influence recruitment strategies in 2024?

Yes, the rise in remote work trends is expected to significantly influence recruitment strategies in 2024.

As more companies adopt remote or hybrid work models, recruiters are adjusting their strategies to accommodate these changes.

With remote work, the entire recruitment process, from interviews to onboarding, often takes place virtually. 

Recruiters will increasingly rely on video conferencing tools and recruitment software to conduct interviews and engage with candidates.

Companies will highlight their remote work policies, flexibility, and digital culture in their employer branding efforts more to attract candidates who are looking for remote work opportunities and align with the company’s work culture.

2. How should I upskill to adapt to the recruiting trends in 2024?

As a recruiter looking to adapt to the trends of 2024, focusing on these key areas for upskilling can be highly beneficial:

  1. Embrace recruitment technology: Familiarize yourself with the latest recruitment software, applicant tracking systems (ATS), and AI-driven tools. Understanding how to leverage these technologies for sourcing, screening, and engaging candidates will be invaluable.
  2. Build employer branding expertise: Enhance your skills in marketing and communication to effectively promote your company’s culture, values, and employee value proposition.
  3. Learn about gig economy dynamics: With the rise of gig workers, understanding how to recruit and manage contingent workers is important. This includes understanding the legal aspects and best practices for engaging with gig workers.