The Recruitment Podcast EP. 6: Matt Kirk shows how to spice up your recruitment brand

More than placing candidates, today, recruitment is also about creating a brand that truly reflects who you are and what you can deliver.

In this episode of The Recruitment Podcast, host Kate O’Neill sits down with Matt Kirk, the Annoying Recruiter, to share how he built a recruitment brand that attracts the right contacts and how being yourself can make all the difference.

Matt offers valuable insights on how to stand out in a sea of sameness. Let’s get right in!

1. Create a recruitment brand that attracts the right contacts

Matt’s advice is simple: be yourself.For him, authenticity shines through in everything he does—from his job ads to his social media content. He doesn’t just post standard recruitment ads; he adds humor, controversy, and personality.

2. Stand out in recruitment with creativity

When it comes to creativity, Matt doesn’t think it has to be artistic in the traditional sense.Humor and controversy are key ingredients in making his content stand out.

He might post about something as bold as architects being underpaid or share a funny take on a ridiculous counteroffer. These are the kinds of posts that get people talking.

3. Earn trust through action, not words

Building trust as a recruiter is tough, but Matt believes it comes down to delivering on your promises.Matt builds trust over time by genuinely understanding his candidates' challenges and providing real solutions.

It’s not about selling yourself or your services, it’s also about showing that you care and can deliver on your promises.

Want to hear more of his epic ideas? Listen to the full conversation with Matt Kirk on The Recruitment Podcast by Recruit CRM.