Job title: Content Marketing Manager

Location: [Company location]

Reports to: [Marketing Director or Head of Content]

Employment type: [Full-time]

Job summary:

We're looking for a Content Marketing Manager to plan, create, and measure content that brings in qualified traffic and leads. You'll own the content calendar, write and edit across formats, and work with SEO, design, and product teams to publish on time. The right person writes clearly, edits hard, and uses data to decide what to make next.

Content marketing managers give buyers reasons to trust the brand before they talk to sales. Useful, well-ranked content lowers acquisition costs, supports sales conversations, and builds an audience the company owns.

Key responsibilities:

• Build and run the content strategy and calendar based on audience research, keyword data, and business goals.
• Write and edit blog posts, guides, case studies, emails, and landing pages.
• Plan content for search and AI answer engines with the SEO team, using tools such as Semrush or Ahrefs.
• Manage freelance writers and editors, including briefs, feedback, and deadlines.
• Keep a consistent brand voice and style across all content.
• Use AI writing tools responsibly, with human editing, fact-checking, and source checks on every piece.
• Repurpose content for social media, email, and sales enablement.
• Publish and update content in the content management system (CMS), such as WordPress or Webflow.
• Track content performance in Google Analytics 4 and Google Search Console, and report on traffic, rankings, and conversions.
• Follow FTC endorsement and advertising rules [or the CAP Code (UK), Australian Consumer Law and the AANA Code of Ethics (AU), or the ASCI Code (India)] for testimonials, reviews, and sponsored content.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• [X]+ years of content marketing or editorial experience.
• A portfolio of published content in [B2B, B2C, or industry].
• Working knowledge of SEO, keyword research, and on-page optimization.
• Experience with Google Analytics 4, Google Search Console, and a CMS.
• Experience managing writers or freelancers.

• Clear writing and editing.
• Content planning.
• SEO.
• Data analysis.
• Project management.
• Collaboration with design and product teams.

• Experience creating video or podcast content.
• Experience with marketing automation platforms, such as HubSpot.
• Subject-matter knowledge of [industry].

• [Health, dental, and vision insurance, or private medical cover]
• [Retirement plan, such as a 401(k), pension, or superannuation]
• [Paid time off and holidays]
• [Remote or hybrid work options]
• [Annual learning and conference budget]
• [Salary range]