Job title: Digital Marketing Manager

Location: [Company location]

Reports to: [Marketing Director or Head of Growth]

Employment type: [Full-time]

Job summary:

We're looking for a Digital Marketing Manager to plan, run, and improve our online marketing across paid, search, social, and email channels. You'll manage campaign budgets, set up tracking, and turn performance data into better results. The right person is hands-on with ad platforms and analytics and comfortable owning targets.

Digital marketing managers decide where online budget goes and how well it performs. Good channel management lowers the cost of each lead or sale, grows qualified traffic, and gives leadership clear numbers to plan with.

Key responsibilities:

• Plan and run digital campaigns across paid search, paid social, display, and email.
• Manage ad accounts in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Own the digital marketing budget and shift spend toward the best-performing channels.
• Set up and maintain tracking in Google Analytics 4 and Google Tag Manager, including conversion events.
• Report on KPIs, such as cost per lead, cost per acquisition, return on ad spend (ROAS), and conversion rate.
• Run A/B tests on ads, landing pages, and emails to improve conversion rates.
• Work with the SEO and content teams to grow organic traffic.
• Manage cookie consent and data collection in line with state privacy laws, such as the CCPA [or UK GDPR and PECR (UK), the Privacy Act 1988 (AU), or the DPDP Act 2023 (India)].
• Manage agencies and freelancers that support digital channels.
• Track platform changes, such as new ad formats and AI-driven bidding features, and adjust campaigns.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• [X]+ years of digital marketing experience, including managing paid media budgets.
• Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Working knowledge of Google Analytics 4 and Google Tag Manager.
• Experience with marketing automation or email platforms, such as HubSpot, Adobe Marketo Engage, or Klaviyo.
• Advanced Microsoft Excel or Google Sheets skills.

• Campaign planning.
• Data analysis.
• Budget management.
• Testing and optimization.
• Clear reporting.
• Vendor management.

• Google Ads certifications from Google Skillshop.
• Experience with marketing attribution or data visualization tools, such as Looker Studio.
• Experience in [B2B SaaS, e-commerce, or industry] marketing.

• [Health, dental, and vision insurance, or private medical cover]
• [Retirement plan, such as a 401(k), pension, or superannuation]
• [Paid time off and holidays]
• [Performance bonus tied to marketing targets]
• [Home office stipend]
• [Salary range]