Job title: Google Ads Specialist

Location: [Company location]

Reports to: [Paid Media Manager or Digital Marketing Manager]

Employment type: [Full-time]

Job summary:

We're looking for a Google Ads Specialist to build, manage, and improve our paid search and Google advertising campaigns. You'll handle keyword research, ad copy, bidding, and conversion tracking to hit cost and volume targets. The right person knows the Google Ads platform well and makes decisions from data.

Google Ads specialists turn ad budget into leads and sales. Well-run campaigns lower the cost per conversion, reach buyers when they are ready to act, and give the business a steady, measurable source of demand.

Key responsibilities:

• Build and manage Search, Performance Max, Demand Gen, Shopping, and YouTube campaigns in Google Ads.
• Do keyword research, build match type strategies, and maintain negative keyword lists.
• Write and test responsive search ads and assets.
• Choose and manage bidding strategies, such as target CPA, target ROAS, and other Smart Bidding strategies.
• Set up and check conversion tracking with Google Analytics 4, Google Tag Manager, enhanced conversions, and Consent Mode.
• Manage product feeds in Google Merchant Center for Shopping and Performance Max campaigns.
• Monitor budgets and pacing daily and adjust spend to meet targets.
• Analyze search terms, audiences, and placements, and act on findings.
• Make bulk changes with Google Ads Editor and automated rules or scripts.
• Report on cost per conversion, ROAS, click-through rate, and impression share.

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
• [X]+ years of hands-on experience managing Google Ads accounts.
• Experience managing monthly ad budgets of [budget range] or more.
• Working knowledge of Google Analytics 4 and Google Tag Manager.
• Advanced Microsoft Excel or Google Sheets skills, including pivot tables.
• Knowledge of Google Ads policies for [industry].

• Keyword research.
• Ad copywriting.
• Bid and budget management.
• Data analysis.
• Testing and optimization.
• Clear reporting.

• Google Ads certifications from Google Skillshop, such as Search and Measurement.
• Experience with Microsoft Advertising.
• Experience with Google Ads scripts or Looker Studio dashboards.

• [Health, dental, and vision insurance, or private medical cover]
• [Retirement plan, such as a 401(k), pension, or superannuation]
• [Paid time off and holidays]
• [Paid platform certification time]
• [Quarterly performance bonus]
• [Salary range]