Job title: Product Marketing Manager

Location: [Company location]

Reports to: [Director of Product Marketing or VP of Marketing]

Employment type: [Full-time]

Job summary:

We're looking for a Product Marketing Manager to own positioning, messaging, and launches for [product or product line]. You'll turn customer and market insight into clear stories that help marketing attract buyers and sales win deals. The right person understands buyers, works closely with product and sales, and writes clearly.

Product marketing managers connect what the product does to why buyers should care. Strong positioning and launches raise win rates, speed up adoption, and help the company stand apart from competitors.

Key responsibilities:

• Define target buyers, personas, and use cases through customer interviews and research.
• Write positioning and messaging for [product or product line] and keep it current.
• Plan and run product launches with product, marketing, sales, and customer success teams.
• Build sales enablement materials, such as pitch decks, battlecards, one-pagers, and demo scripts.
• Track competitors and share competitive insights with sales and product teams.
• Run win/loss analysis and share findings with product and leadership.
• Give input on pricing and packaging using market and customer data.
• Write website copy, product pages, and launch content with the content team.
• Train sales and customer success teams on new features and messaging.
• Track launch and adoption metrics, such as pipeline influenced, win rate, and feature adoption.

• Bachelor's degree in Marketing, Business, or a related field.
• [X]+ years of product marketing experience in [B2B SaaS, consumer products, or industry].
• Proven record of leading product launches from plan to results.
• Experience creating sales enablement materials and training sales teams.
• Experience running customer interviews and market research.
• Strong writing and presentation skills.

• Positioning and messaging.
• Customer research.
• Storytelling.
• Cross-team leadership.
• Competitive analysis.
• Clear presentation.

• Pragmatic Institute or Product Marketing Alliance certification.
• Experience with product-led growth or usage-based products.
• Experience with sales enablement or conversation intelligence tools, such as Highspot or Gong.

• [Health, dental, and vision insurance, or private medical cover]
• [Retirement plan, such as a 401(k), pension, or superannuation]
• [Paid time off and holidays]
• [Equity or stock options]
• [Hybrid work options]
• [Salary range]