Job title: SEO Specialist

Location: [Company location]

Reports to: [SEO Manager or Digital Marketing Manager]

Employment type: [Full-time]

Job summary:

We're looking for an SEO Specialist to grow organic traffic and leads from search engines and AI answer engines. You'll handle keyword research, on-page and technical SEO, and link building, and report on what drives results. The right person is analytical, knows current search guidelines, and works well with writers and developers.

SEO specialists build a source of traffic the company does not pay for per click. Strong SEO lowers acquisition costs, puts the brand in front of buyers as they research, and keeps the site visible as search changes.

Key responsibilities:

• Run keyword and topic research based on search intent and business goals.
• Optimize page titles, meta descriptions, headings, internal links, and content for target queries.
• Run technical SEO audits with tools such as Screaming Frog, and fix crawl, indexing, and redirect issues with developers.
• Monitor Core Web Vitals, including Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS).
• Add and test structured data (schema markup) for eligible pages.
• Plan content for AI Overviews and other AI answer engines with clear, well-sourced answers.
• Earn quality backlinks through outreach, digital PR, and partnerships, in line with Google's spam policies.
• Track rankings, traffic, and conversions in Google Search Console, Google Analytics 4, and Semrush or Ahrefs.
• Write SEO briefs for writers and review content before publishing.
• Follow Google Search Central updates and adjust plans after algorithm changes.

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field, or equivalent experience.
• [X]+ years of hands-on SEO experience.
• Experience with Google Search Console, Google Analytics 4, and Semrush or Ahrefs.
• Working knowledge of technical SEO, such as crawling, indexing, site speed, and redirects.
• Basic knowledge of HTML and how a content management system (CMS), such as WordPress, works.
• Experience reporting SEO results to stakeholders.

• Keyword research.
• Technical problem-solving.
• Data analysis.
• Content optimization.
• Clear communication with writers and developers.
• Attention to detail.

• Experience with international SEO and hreflang.
• Knowledge of JavaScript SEO or Python for SEO tasks.
• Google Analytics certification from Google Skillshop.

• [Health, dental, and vision insurance, or private medical cover]
• [Retirement plan, such as a 401(k), pension, or superannuation]
• [Paid time off and holidays]
• [Remote work options]
• [SEO tool and conference budget]
• [Salary range]