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Publicist

Job title: Publicist

Location: [Company location]

Reports to: [PR Director or Head of Communications]

Employment type: [Full-time]

Job summary:

We're looking for a well-connected and proactive Publicist to manage media relations for [clients, talent, or brands] at [Company name]. You'll secure media coverage, manage public image, and handle press inquiries.

This role shapes how the public sees our clients. Positive, well-timed coverage builds reputation, supports launches, and helps clients reach their goals.

Key responsibilities:

  • Develop publicity plans for clients, campaigns, and launches.
  • Write press releases, media pitches, talking points, and bios.
  • Build and maintain relationships with journalists, editors, and influencers.
  • Pitch stories and secure interviews, features, and media appearances.
  • Manage press inquiries and coordinate interview requests.
  • Prepare clients for interviews, press events, and red carpets.
  • Monitor media coverage and report results using tools such as Cision or Muck Rack.
  • Handle crisis communications and protect client reputation.
Qualifications:
  • Bachelor's degree in public relations, communications, journalism, or a related field.
  • [3+] years of experience in publicity or public relations.
  • An established network of media contacts.
  • Experience with media databases and monitoring tools.
  • Strong writing and editing skills.
Skills:
  • Media relations.
  • Persuasive writing.
  • Relationship building.
  • Crisis management.
  • Time management under tight deadlines.
Nice to have:
  • Experience in entertainment, music, or [industry] publicity.
  • Social media management experience.
Benefits:
  • [Health, dental, and vision insurance, or private medical cover]
  • [Paid time off]
  • [Retirement plan, such as a 401(k), pension, or superannuation]
  • [Access to premieres, launches, and industry events]
  • [Salary range]

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