Job title: Marketing Manager

Location: [Company location]

Reports to: [Marketing Director or Head of Marketing]

Employment type: [Full-time]

Job summary:

We're looking for a Marketing Manager to plan and run integrated campaigns that build awareness and bring in qualified leads for [company name]. You'll manage the marketing calendar and budget, coordinate content, digital, events, and design work, and report on results. The right person plans well, works across teams, and judges every campaign by its results.

Marketing managers turn the company's goals into campaigns customers notice and act on. Well-run campaigns grow pipeline, strengthen the brand, and give sales better conversations to work with.

Key responsibilities:

• Build the quarterly marketing plan and campaign calendar based on company and sales targets.
• Plan and launch integrated campaigns across email, paid media, social, content, events, and PR.
• Manage the marketing budget and track spend against results.
• Work with sales to define target audiences, lead handoff rules, and follow-up for campaigns.
• Brief and manage designers, writers, agencies, and freelancers.
• Run market and customer research and use the findings to shape messaging.
• Plan and run events, webinars, and trade shows from promotion to lead follow-up.
• Track campaign results in customer relationship management (CRM) and analytics tools, such as HubSpot, Salesforce, and Google Analytics 4.
• Report on leads, pipeline, cost per lead, and return on investment (ROI) to leadership.
• Keep campaigns in line with privacy and advertising rules, such as CAN-SPAM and FTC rules [or UK GDPR, PECR, and the CAP Code (UK), the Spam Act 2003 and Australian Consumer Law (AU), or the DPDP Act 2023 and ASCI Code (India)].

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• [X]+ years of marketing experience, including [X] years running multi-channel campaigns.
• Experience managing a marketing budget and external vendors.
• Hands-on experience with marketing automation and CRM software.
• Working knowledge of Google Analytics 4 and campaign reporting.
• Ability to travel up to [X]% for events, where required.

• Campaign planning.
• Project management.
• Clear writing.
• Data analysis.
• Cross-team collaboration.
• Budget management.

• Master's degree or MBA in Marketing.
• Experience in [B2B, B2C, or industry] marketing.
• Experience with account-based marketing programs.

• [Health, dental, and vision insurance, or private medical cover]
• [Retirement plan, such as a 401(k), pension, or superannuation]
• [Paid time off and holidays]
• [Annual bonus]
• [Professional development budget]
• [Salary range]