Job title: Social Media Manager

Location: [Company location]

Reports to: [Marketing Manager or Head of Brand]

Employment type: [Full-time]

Job summary:

We're looking for a Social Media Manager to grow our audience and engagement across [platforms]. You'll plan the content calendar, create and publish posts, manage the community, and report on results. The right person knows each platform well, creates content quickly, and protects the brand voice.

Social media managers shape how people see and talk about the brand every day. Strong social programs build awareness, bring in traffic and leads, and give customers a direct line to the company.

Key responsibilities:

• Build the social media strategy and content calendar for platforms such as LinkedIn, Instagram, Facebook, YouTube, X, and TikTok [where available].
• Create posts, short videos, and stories with the design and content teams.
• Schedule and publish content with tools such as Sprout Social, Hootsuite, or Buffer.
• Respond to comments and messages, and escalate complaints or sensitive issues using the agreed plan.
• Run paid social campaigns with the paid media team.
• Work with creators and influencers, and make sure sponsored posts follow FTC disclosure rules [or the CAP Code (UK), the AANA Code of Ethics (AU), or ASCI influencer guidelines (India)].
• Track social trends and platform changes and test new formats.
• Monitor brand mentions and share insights with marketing and customer teams.
• Report on reach, engagement, follower growth, traffic, and conversions.
• Keep the brand voice, visual style, and social media policy consistent across channels.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• [X]+ years of experience managing brand social media accounts.
• A portfolio of social campaigns or content you created.
• Experience with social media management and analytics tools.
• Basic photo and video editing skills, using tools such as Canva, CapCut, or Adobe Premiere Pro.
• Strong writing skills for short-form content.

• Content creation.
• Community management.
• Copywriting.
• Trend awareness.
• Data analysis.
• Calm judgment during issues.

• Experience managing paid social campaigns in Meta Ads Manager or LinkedIn Campaign Manager.
• Experience with social listening tools, such as Brandwatch or Sprout Social Listening.
• Experience in [B2B, B2C, or industry] social media.

• [Health, dental, and vision insurance, or private medical cover]
• [Retirement plan, such as a 401(k), pension, or superannuation]
• [Paid time off and holidays]
• [Flexible hours]
• [Content creation equipment allowance]
• [Salary range]